Margaux Lefèvre
Haute couture and fashion history
Margaux Lefèvre writes on haute couture and the long history of French fashion from Paris. Holds an EHESS doctorate on Vionnet's archive.
Fashion on the Frontline of the Climate Crisis
As climate risks intensify, the fashion industry faces pressure to reconcile its role in environmental harm with its potential for systemic change.
Zero-Waste Textiles at New Designers 2026: Can Deadstock Shape the Future of Fashion?
At London's New Designers 2026, graduate projects spotlight zero-waste innovation, challenging the fashion industry to rethink its relationship with materials like deadstock and second-hand yarn.
Fashiontainment and the New Frontier of Branding
Gap’s embrace of 'fashiontainment,' led by Lourdes Arocho, signals a pivotal moment where fashion and pop culture coalesce to engage younger consumers.
Digital Threads: How Technology is Reshaping Fashion Design and Engagement
From virtual try-ons to algorithmically generated couture, technology is enabling designers to innovate, immerse, and connect with consumers like never before.
Threads of Code: How Technology is Refashioning the Industry
From algorithmic marketing to 3D prototyping, technology is reshaping how fashion brands design, produce, and engage with consumers in an increasingly digital world.
Front Row to Factory: How Celebrity Influence Shapes Fashion’s Future
From cruise shows in Los Angeles to beauty moguls launching new lines, celebrities are reshaping the fashion economy, altering consumer tastes and brand strategies.
Milan Fashion Week Moves Towards Sustainability with Fur-Free Commitment
The National Chamber of Italian Fashion announces a fur-free policy for its official events, reflecting mounting pressure from environmental and ethical advocacy groups.
Fashion's Missed Shot: The Potential of Women's Sportswear
As women’s sports gain traction globally, the fashion industry lags in meeting the demand for innovative, diverse sportswear offerings.
Andrew Lloyd Webber's Latest Muse: The Theft of the ‘Mona Lisa’
The famed composer turns the 1911 heist of Leonardo’s masterpiece into a musical, bridging high culture and popular entertainment.
Reimagining Sustainability: Fashion's Evolving Narrative Under Pressure
As consumer demand and regulatory scrutiny intensify, the fashion industry is reshaping its sustainability story—but are these changes substantive or surface-level?
Nike’s Sustainability Reset: A Strategic Playbook Under Pressure
Facing scrutiny, Nike has recalibrated its sustainability communication, scaling back visibility while emphasizing data. This shift reveals broader tensions in the sportswear industry’s green ambitions.
The Sustainability Dilemma: Is Fashion's Green Gloss Starting to Crack?
As consumers demand transparency, the fashion industry's sustainability certifications face criticism for inadequacies, risking erosion of trust in eco-friendly claims.
Shein’s Parisian Debut: Fast Fashion Meets the Capital of Couture
Shein’s first permanent store in Paris ignites debate over fashion ethics, spotlighting sustainability, labor practices, and the tension between heritage and hyper-consumption.