Margaux Lefèvre
Haute couture and fashion history
Margaux Lefèvre writes on haute couture and the long history of French fashion from Paris. Holds an EHESS doctorate on Vionnet's archive.
The Future of Luxury: Redefining Value in a Changing Market
Luxury brands are navigating shifts in consumer values by prioritizing sustainability, authenticity, and bespoke experiences, reshaping traditional notions of exclusivity.
Decoding the Past: How Technology is Transforming Art Conservation
Hidden images in John Singer Sargent’s work and digital reconstructions of ancient artifacts highlight the evolving synergy between art and technology in conserving cultural heritage.
Through the Lens of Schiaparelli: Fashion Photography as Art
Elsa Schiaparelli’s innovative use of photography transcended documentation, framing couture as visual art and influencing generations of imagemakers.
Activewear's Unscripted Future: New Brands Reshape the Market
The evolution of consumer priorities has given rise to smaller activewear brands that challenge the dominance of Lululemon and its peers, demanding innovation across the industry.
Fashion’s Dual Renaissance: Sustainability and Cultural Identity
As the demand for ethical fashion rises, designers respond with collections rooted in heritage and sustainability, reshaping an industry long defined by excess.
Pieced Histories: Contemporary Quilting as a Cultural Canvas
Black artists are reshaping quilting, intertwining fabric, identity, and heritage into layered narratives that confront history and affirm community.
Fashion and Technology: The New Grammar of E-Commerce
From virtual fitting rooms to AI-driven personal shoppers, technology is reshaping how fashion houses connect with their customers in an increasingly digital retail landscape.
Bianca Saunders Wins BFC/Vogue Designer Fashion Fund, Solidifying Her Place in Contemporary Fashion
The British designer’s accolade celebrates her unique vision and reinforces the imperative of fostering diversity within the fashion industry.
Onitsuka Tiger’s Lifestyle Pivot: Fashion Branding in Transition
The Japanese heritage brand enters high-end lifestyle territory, challenging consumer expectations and retail norms in the process.
Snap’s AR Glasses: A Digital Lens on the Future of Fashion
Blurring the lines between wearable tech and couture, Snap's AR glasses redefine design for function and form.
The Impact of Technology on Modern Jewelry: DNA Tracing and Blockchain
In the luxury jewelry sector, DNA tracing and blockchain technology promise unprecedented transparency, offering potential solutions to ethical sourcing challenges.
Cultural Identity in Contemporary Fashion: Heritage as a Design Imperative
A new generation of designers is redefining fashion as a medium for cultural storytelling, challenging conventions and diversifying global aesthetics.
Traditional Crafts and Contemporary Design: A Sustainable Convergence
From hand-dyed fabrics to carved wood furniture, traditional craftsmanship informs modern design with sustainable practices, bridging heritage and innovation.
Sustainability at Centre Stage: Fashion’s World Cup Transformation
The 2023 World Cup reveals how sustainability initiatives in sportswear have leapt from niche experiments to centre-stage commitments, using recycled materials to reshape the fashion industry’s priorities.
Code and Nostalgia: The Material Memory of Kuba Święcicki
By repurposing VHS tape and cassette recordings, Kuba Święcicki transforms obsolete materials into contemporary dialogues on memory and obsolescence.
Chanel’s Jewelry Design Enters a New Chapter Under Marie-Laure Cérède
The appointment of Cartier alumna Marie-Laure Cérède marks a pivotal shift in Chanel's jewelled ambitions, blending legacy with a focus on innovation.
Cultural Reflections: Art and Society in the Modern Age
In 2023, artists navigate society’s fractures through exhibitions that provoke and challenge, from Berlin’s protest installations to Lagos's multimedia statements.
FOG Architecture and MSLAN: Crafting Narratives in Fashion Spaces
A retail collaboration in Quanzhou blurs the line between architecture and fashion, using spatial storytelling to redefine how garments meet their audience.
Fashion on the Frontline of the Climate Crisis
As climate risks intensify, the fashion industry faces pressure to reconcile its role in environmental harm with its potential for systemic change.
Zero-Waste Textiles at New Designers 2026: Can Deadstock Shape the Future of Fashion?
At London's New Designers 2026, graduate projects spotlight zero-waste innovation, challenging the fashion industry to rethink its relationship with materials like deadstock and second-hand yarn.
Fashiontainment and the New Frontier of Branding
Gap’s embrace of 'fashiontainment,' led by Lourdes Arocho, signals a pivotal moment where fashion and pop culture coalesce to engage younger consumers.
Digital Threads: How Technology is Reshaping Fashion Design and Engagement
From virtual try-ons to algorithmically generated couture, technology is enabling designers to innovate, immerse, and connect with consumers like never before.
Threads of Code: How Technology is Refashioning the Industry
From algorithmic marketing to 3D prototyping, technology is reshaping how fashion brands design, produce, and engage with consumers in an increasingly digital world.
Front Row to Factory: How Celebrity Influence Shapes Fashion’s Future
From cruise shows in Los Angeles to beauty moguls launching new lines, celebrities are reshaping the fashion economy, altering consumer tastes and brand strategies.
Milan Fashion Week Moves Towards Sustainability with Fur-Free Commitment
The National Chamber of Italian Fashion announces a fur-free policy for its official events, reflecting mounting pressure from environmental and ethical advocacy groups.
Fashion's Missed Shot: The Potential of Women's Sportswear
As women’s sports gain traction globally, the fashion industry lags in meeting the demand for innovative, diverse sportswear offerings.
Andrew Lloyd Webber's Latest Muse: The Theft of the ‘Mona Lisa’
The famed composer turns the 1911 heist of Leonardo’s masterpiece into a musical, bridging high culture and popular entertainment.
Reimagining Sustainability: Fashion's Evolving Narrative Under Pressure
As consumer demand and regulatory scrutiny intensify, the fashion industry is reshaping its sustainability story—but are these changes substantive or surface-level?
Nike’s Sustainability Reset: A Strategic Playbook Under Pressure
Facing scrutiny, Nike has recalibrated its sustainability communication, scaling back visibility while emphasizing data. This shift reveals broader tensions in the sportswear industry’s green ambitions.
The Sustainability Dilemma: Is Fashion's Green Gloss Starting to Crack?
As consumers demand transparency, the fashion industry's sustainability certifications face criticism for inadequacies, risking erosion of trust in eco-friendly claims.